The effect credibility, informative and irritation on consumer attitude toward advertising to readers of the klikpositif.com

Abstract

Purpose of this research are to analyze: (1) The influences of credibility on consumer attitude toward advertising, (2) The influences of informative on consumer attitude toward advertising, (3) The influences of irritation on consumer attitude toward advertising, (4) The influences of credibility, informative and irritation simultaneously on consumer attitude toward advertising. The research aims to determine the effect of credibility, informative and irritation on consumer attitude toward advertising to readers of the klikpositif.com website in West Sumatra. This research was conducted on 160 respondent who have read the klikpositif.com website and live in West Sumatra. The analytical method used is multiple linear regression with SPSS analysis 25.0 version. Based on the results of data processing that has been found, the result of hypothesis testing showed that credibility has a significant influence on consumer attitude toward advertising. And, informative has a significant influence on consumer attitude toward advertising. Also, irritation has no significant influence on consumer attitude toward advertising. Furthermore, credibility, informative and irritation simultaneously has a significant influence on consumer attitude toward advertising.