Strategic Management Studies

Knowledge Self-efficacy and Altruism on Knowledge Sharing Behavior by Knowledge Sharing Intention as a Mediating Variable

Calvin — Fri, 15 Dec 2023 00:00:00 +0000

This study aims to examine: (1) The effect of Knowledge Self-efficacy on Knowledge Sharing Behavior; (2) The effect of Altruism on Knowledge Sharing Behavior; (3) The effect of Knowledge Sharing Intention on Knowledge Sharing Behavior; (4) The effect of Knowledge Self-efficacy on Knowledge Sharing Intention; (5) The effect of Altruism on Knowledge Sharing Intention; (6) The effect of Knowledge Self-efficacy on Knowledge Sharing Behavior through Knowledge Sharing Intention; and (7) The effect of Altruism on Knowledge Sharing Behavior through Knowledge Sharing Intention. This research using causal as research design. The population of this study is all employees of BPR in Northern Lima Puluh Kota Regency, with 102 people in total. The number of sample in this study is determined by clustered proportional random sampling, so that the sample is 82 people. SEM-PLS is an analysis technique used in this study. The results of this study indicate that: (1) Knowledge Self-efficacy has a positive and significant effect on Knowledge Sharing Behavior for employees of BPR in Northern Lima Puluh Kota Regency; (2) Altruism has a positive, but insignificant effect on Knowledge Sharing Behavior for employees of BPR in Northern Lima Puluh Kota Regency; (3) Knowledge Sharing Intention has a positive and significant effect on Knowledge Sharing Behavior for employees of BPR in Northern Lima Puluh Kota Regency; (4) Knowledge Self-efficacy has a positive and significant effect on Knowledge Sharing Intention for employees of BPR in Northern Lima Puluh Kota Regency; (5) Altruism has a positive and significant effect on Knowledge Sharing Intention for employees of BPR in Northern Lima Puluh Kota Regency; (6) Knowledge Self-efficacy has a positive, but insignificant effect on Knowledge Sharing Behavior through Knowledge Sharing Intention as a mediating variable for employees of BPR in Northern Lima Puluh Kota Regency; and (7) Altruism has a positive and significant effect on Knowledge Sharing Behavaior through Knowledge Sharing Intention as a mediating variable for employees of BPR in Northern Lima Puluh Kota Regency.

Universal Minangkabau Leadeship and Organizational Culture on Organizational Citizenship Behavior through Organizational Commitment as a Mediating Variable

Ari Juanda — Fri, 15 Dec 2023 00:00:00 +0000

This study aims to examine and analyze: (1) The effect of universal Minangkabau leadership on organizational citizenship behavior in Retail MSME employees in Padang City, (2) The influence of organizational culture on organizational citizenship behavior in Retail MSME employees in Padang City, (3) The influence of leadership minangkabau universal on organizational commitment to retail MSME employees in Padang City, (4) The influence of organizational culture on organizational commitment to Retail MSME employees in Padang City, (5) The effect of organizational commitment to organizational citizenship behavior on Retail MSME employees in Padang City, (6 ) The effect of universal Minangkabau leadership on organizational citizenship behavior mediated by organizational commitment to retail MSME employees in Padang City, (7) The influence of organizational culture on organizational citizenship behavior mediated by organizational commitment to Retail MSME employees in Padang City. This research is a causative research. The population in this study were Retail MSME employees in Padang City. The sample size was determined using the Cochran formula so that 100 employees were selected using area sampling (cluster sampling). Data collection was carried out using a questionnaire using a Likert scale. The data analysis technique used is PLS SEM with the help of the SmartPLS 4 software application.The results of this study indicate that: (1) universal Minangkabau leadership has a positive and significant effect on organizational citizenship behavior on Retail MSME employees in Padang City, (2) organizational culture has a positive and significant effect on organizational citizenship behavior on Retail MSME employees in Padang City, ( 3) universal Minangkabau leadership has a positive and significant effect on organizational commitment to Retail MSME employees in Padang City, (4) organizational culture has a positive and significant effect on organizational commitment to Retail MSME employees in Padang City, (5) organizational commitment has a positive and significant effect on organizational citizenship behavior on Retail MSME employees in Padang City, (6) universal Minangkabau leadership has a positive but not significant effect on organizational citizenship behavior mediated by organizational commitment to Retail MSME employees in Padang City, (7) organizational culture has a positive and significant effect on organizational citizenship behavior mediated by organizational commitment to Retail MSME employees in Padang City.

The influence of social media marketing activities on brand loyalty with brand image as a mediation variable in emina cosmetics

Diga Afelia — Fri, 15 Dec 2023 00:00:00 +0000

This research aims to test "The Influence of Social Media Marketing on Brand Loyalty with Brand Image as a Mediating Variable in Emina Cosmetics". The population of this research is the people of Padang City who have used Emina cosmetics. This research sample was taken using a purposive sampling technique. The number of respondents in this study was 110 respondents. The data collection technique for this research is using a questionnaire with data analysis, namely using Structural Equation Model (SEM) analysis using SmartPLS 4. The results of the research are (1) There is a positive and significant influence of Social Media Marketing on Brand Loyalty, (2) Social Media Marketing has a positive and significant influence on Brand Image at Emina cosmetics, (3) There is a positive and significant influence between Brand Image and Brand Loyalty, (4) Social Media Marketing has a positive and significant influence on Brand Loyalty through Brand Image as a mediating variable.